Skip to content

Screen Culture, Part 3 – Addiction as a Marketing Tool

August 11, 2019

Laboratory rat, Author Janet Stephens, Source (PD as work product of federal govt.)

In this series, we examine the spiritual implications of today’s computer culture.

“Devices like iPhones and BlackBerries invite (demand!) constant use.  They are like packets of cigarettes that ask us never to leave them alone or bottles of pills that seek to change our minds and punish us when we try to withdraw from them.”

-Richard Watson, Future Minds:  How the Digital Age Is Changing our Minds, Why This Matters, and What We Can Do About It (2010)

Intermittent Reinforcement

Behaviorist BF Skinner discovered that we respond better to intermittent reinforcement (rewards).  Marketing which targets the individual employs such behavior modification.

Programmers use intermittent reinforcement along with confirmation bias (our tendency to feel good about information that confirms our existing beliefs) as marketing tools – some might say weapons.  We click on more of the things that make us feel good than those that do not.

Screen culture deliberately induces addictive, obsessive/compulsive behavior.  The technology, in effect, enslaves us.

Freedom in Christ

This is not what God wants for us.  “…where the Spirit of the Lord is, there is liberty” (2 Cor. 3: 17).  “Stand fast therefore in the liberty by which Christ has made us free, and do not be entangled again with a yoke of bondage” (Gal. 5: 1).

This series continues next week with Part 4 – Privacy


From → Christian, Religion

  1. Great post Anna.
    There was a science based study that showed children under two should not be exposed to television. Most children spend many hours a day exposed to flicker rate and it is not good for brain development.

  2. William Johnson permalink

    I have nominated you for the Leibster Award. Check it out.

  3. Yup! So sad for children born into this addictive lifestyle 🙏😔💜 Jackie@KWH

  4. This is fabulous! Most people have no idea that they are being drawn into an addiction – and may never realise until the price is high and it’s really hard to break free. However, as you state, where the Spirit of the Lord is there is freedom .., so we always have hope 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: